Ruger: If imitation is the sincerest form of flattery, then Kel-Tec should be feeling very flattered by Ruger's LCP. The construction seems a lot nicer and the overall build quality better than the P-3AT, at an equal MSRP. The LCP also has a slide lock of dubious functionality, as it doesn't hold open on an empty mag. Kel-tec may be forced to refresh their P-3AT line to compete with Ruger (much like Springfield had to do with the XD after the S&W M&P).
Springfield: Their main feature this year was the new XD(m) line. Where the original XD borrowed heavily from the Glock design, the XD(m) borrows a bit from the S&W M&P and adds other improvements in. The XD(m) is both performance-enhanced as well as ergonomically-enhanced, kind of aiming at both the run-n-gun as well as the ccw crowd. It is performance-enhanced with a match-grade barrel, lessened trigger-reset, extended magazine release, and higher round capacity (16rds in 40 S&W). It is ergonomically-enhanced with a frame redesign, cut-down slide (very melted/rounded feel), interchangeable backstraps (a la M&P), melonite finish. It doesn't have an ambi-safety like the new XDs have, but i'm guessing they have it in the works. In handling it, my overall impression is that it felt halfway between a Glock and a Walther.
Magpul: Couldn't find them at first, but there was a Magpul rep at the Bushmaster booth. Magpul Masada is now the Bushmaster ACR. Magpul designed it, and they sold the rights to produce them to Bushmaster. Interestingly enough, the rep was actually a Masada designer - unfortunately Magpul was at another gov't/DoD exhibition across town. The ACR is nice in that it doesn't require any tools to field-strip, is very modular and can be easily adopted for multiple roles. Bushmaster is planning for Q1 2009, but the Magpul rep encouraged us to pester them in chances of getting it earlier, perhaps by November. Also unfortunately, the flip-out smg did not make an appearance.
Sig-Sauer: If I can't wait for the ACR, well then the Sig 556 is still nice.
DSArms: When I was first looking at battle rifles, I originally wanted a FAL from DSArms but after seeing them at the exhibition, I found them too heavy for my tastes.
Hornady: They had good reps there who sold me on their Lock-N-Load progressive press. I gotta say that they were very helpful and informative, unlike some of the other exhibitors at the show. I'll probably pick one up, $450 for the press, $50 for a shellplate & dies.
Crimson Trace: I talked with a rep about their new laser grip for the Kahr MK9, and if they had plans for a PM9 laser grip: good news, it's in development and we can expect it in 12-18 months.
Taurus: They introduced a new slimline pistol coming out in November. It's the PT709SS/709B, 8+1 capacity, 3" barrel, 6" OAL, very short SA trigger, manual safety, very slim and all the edges had a melted feel. My only concern is the manual safety and the hair-trigger, but otherwise it looks like it'd be a great gun for the ladies in our lives.
Vortex: if their Strikefire lives up to expectations, it will be awesome. It's 1x magnification (comes with a thread-on 2x lens), both red and green mildot, comes with mounting ring. Should be in stores in a month w/ a street price of ~$120. Much to my dismay, they didn't have a working demo model for me to play with, but i'm already sold on it.
Leupold: Holy crap, their scopes are BRIGHT and CLEAR. When I start looking into rifle scopes, I'll definitely start with them first.
NRA: there's an NRA WINE club?
Ted Nugent, Glenn Beck, Oliver North, Wayne LaPierre, Ronnie Barrett, Todd Jarrett, the guy from Midway USA who shows up on American Rifleman, and the host/editor of American Rifleman.