As a libertarian, I despise technological fascism as much, possibly more, than the political variant. After all, as has been pointed out many times before, the Apple "1984" ad is probably one of the most ironic in history.
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Anyhow, since introducing the Macintosh, the Apple method has always relied upon limiting your options and controlling your behavior while loudly declaring that they are doing precisely the opposite. The reason Apples have been inferior game machines since 1983 despite the one-time popularity of the Apple II as a gaming computer - I still have my //e - is that the game industry is full of people who like to be at the forefront of technological development and aren't willing to put up with someone telling them that you will be stuck with X video card and Y amount of memory whether you like it or not.
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People often get so caught up in the hype of Apple that they fail to see the inferior utility behind the sleek, sophisticated, and superficial design.
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The truth is that Apple products have usually been tailored for technological retards.

When I sit down to use a Mac, the first thing I think is, "I hate Macs", and then I think, "Why has this rubbish aspirational ornament only got one mouse button?" Losing that second mouse button feels like losing a limb. If the ads were really honest, Webb would be standing there with one arm, struggling to open a packet of peanuts while Mitchell effortlessly tore his apart with both hands. But then, if the ads were really honest, Webb would be dressed in unbelievably po-faced avant-garde clothing with a gigantic glowing apple on his back. And instead of conducting a proper conversation, he would be repeatedly congratulating himself for looking so cool, and banging on about how he was going to use his new laptop to write a novel, without ever getting round to doing it, like a mediocre idiot.